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Archive for the ‘Start a Business’ Category

Should You Create Your Own Product Or Do Affiliate Marketing Instead?

Sunday, January 17th, 2010

By: Jason Markum

I’ve been making money online for a long time. Around fourteen years actually. I’ve seen everything under the sun. Believe me, I’ve seen some pretty crazy stuff.

But the question that I get asked most often from new people just starting out online who want to make some serious money is this: Should I create my own product or should I just market someone else’s affiliate product?

That’s a really great question, and one that I will answer in this article for you today.

First off, the broad answer is; it depends! I know a lot of people don’t want to hear that, but it’s really true. Whether to dive right in and create your own product or start off slowly by marketing someone else’s is a question that is different for every person.

First of all, what is your background? It’s cool to make money online, but it IS a business. Do you have any sort of business skills? Have you worked in business in general? Have you owned your own company before? Do you have seed money to get you off the ground? These things all come into it when determining how to start.

For instance, you may need to start a limited liability company or a corporation. Do you know what that is? Have you done it before? Do you know how to do it?

These are questions that need to be answered before you move forward. Why? Because they are relevant if you want to create your own product. There are tax reporting issues, customer support related issues, insurance issues, etc that need to be addressed.

On the other hand, if you want to dive right in with affiliate marketing, you don’t necessarily need to address any of those things. You may want to form a corporation to shield your tax liability a little, but strictly speaking, you don’t have to do that.

Affiliate marketing can be as simple as picking a product on ClickBank, signing up for free as a ClickBank member, getting an affiliate URL, and sending traffic to that URL. Then when people buy the product, the purchase is handled completely by ClickBank, you just have to wait for your check to arrive in the mail giving you your cut.

Of course, it’s a little more complicated than that, but you get the idea. It’s MUCH easier to get started in affiliate marketing than it is to start your own company selling your own product that you create.

So keep these things in mind when deciding how to get into Internet marketing. Its a very rewarding field, but it ain’t as easy as some people would lead you to believe!

I often recommend if you don’t have a lot of business experience, or technical experience in computer programming and such then you test the waters first with affiliate marketing before jumping into the deep end and creating your own product from scratch.

There’s a lot you can learn from affiliate marketing that you can use when you do take that final step into building your own product, and there’s no real easy way to learn without first jumping in and doing affiliate marketing.

How To Sell An Unprofitable Business

Tuesday, January 19th, 2010

By: Jason Markum

How To Sell An Unprofitable Business

We’ve all been there! You worked your tail off for years, you put your heart and soul and everything else you had into building a business but it just didn’t work out. Sure the company makes money, and you’re able to meet payroll most of the time, but as far as being profitable… well that’s another matter.

And you finally made the decision, it’s time to get out.

So how exactly do you sell an unprofitable business? Believe it or not, even a company that doesn’t make a profit, still has value and is worth money to the right people. In this article I’m going to discuss several ways to sell an unprofitable business that you may not have thought about.

In my mind there are basically for potential ways to sell a company that is losing money.

The first way to sell an unprofitable business is to look for a large publicly traded company. I’m talking about companies who’s stock trades on the New York Stock Exchange or the NASDAQ. Look for a company that closely mirrors the industry that you are in or one that has a specific need for what your company offers. These companies often have large sums of money at their disposal, as well as stock in their own company to use as incentives. Just because your company is not profitable, doesn’t mean it would be unprofitable for them. Often economies of scale allow large companies to turn a profit when a small company would not.

The next way to sell an unprofitable businesses is to look for entrepreneurs. People who like to buy and run companies often have a higher risk tolerance. Look for an entrepreneur with experience in your specific market or industry. Why would an entrepreneur buy your money-losing business? Because many times it is cheaper to buy an existing business that is to start one from scratch. And as an entrepreneur, they may have ideas that you’ve never thought of to turn the business around… that’s what they do.

The next way to sell an unprofitable business is to consider the company’s current management. Sure, you were the owner, but have you been running things on a day-to-day basis? There’s a good chance that you had a management team in place, and those managers may want to buy the company from you. Current management can always find venture capital for seed money if necessary.

The fourth and last way to sell an unprofitable business is to look for foreign companies. Many times foreign companies are just looking to get in the front door in a particular US market. They just want a toehold in America, and you can give them one! There may be additional hurdles for this technique if your company is a technology company, in which case the US government may need to sign off on your sale to a foreign company. But if your company doesn’t deal in technology or another strategic industry, selling to a foreign company may be just the thing.

So there you have it four ways to sell an unprofitable business! Whichever way you choose, the next step is to quietly send out test balloons, that is, send out feelers to whichever group you’ve decided to approach. Look at it from the potential buyers point of view, and be ready to show them exactly why your company makes sense from their point of view and you will be just fine.